About Will Boucek | Tennis Tribe Founder

Will has over two decades of experience in tennis. He founded Tennis Tribe, a doubles media and training company, in 2016.

He is an ATP & WTA doubles strategy analyst, having worked with top 10 doubles teams at the US Open, Wimbledon, Roland Garros, the Australian Open, the WTA Finals, the Olympics, and other top tour-level events. Since 2019, Will has become a leading expert in data, video, and strategy analysis for doubles players at every level of our sport.

With expertise in tennis strategy, tennis racquets, and tennis gear, he uses Tennis Tribe to get his ideas to a larger audience. He is a former college tennis player, a tennis writer, a tennis podcaster, and a tennis coach for players at every level of the game.

“Your style and advice worked where hours of private lessons with coaches have not in the past.”

Cyndy Lobb

3.0/3.5 player | Atlanta, Georgia

“What you are doing is unique. I only play doubles. I play almost every day. Your insights are invaluable. Keep up the excellent tips & analysis. I take a lot of online & live coaching and your material is up with the very best.”

John C.

4.0/4.5 League Doubles Player

Will Boucek and Bruno Soares at Indian Wells Tennis Garden — *Will (left) with six-time major doubles champion, Bruno Soares, at Indian Wells Tennis Garden.*

Featured Publications & Accomplishments

Doubles strategy analyst for players on the ATP & WTA tour
Doubles strategy analyst & scout for the 2024 Olympics helping to achieve Silver & Bronze Medals
Provided team scouting for doubles players at the Australian Open, French Open, Wimbledon, US Open, Indian Wells, WTA Finals, and other major tournaments
Singles & doubles strategy consultant for DI college tennis programs
Former college tennis player at Birmingham-Southern College in Alabama
Current NTRP 5.0 player
Contributor for the Women’s Tennis Blog, Dartfish, & Ace the Moon
Featured in Tennis Congress, Tennis View Magazine, & Ontario Tennis Magazine (here)
Writer & tennis data analyst for the Tennis Analytics blog
Guest on the Talk Tennis Podcast, Broudy Tennis Podcast, Tennis Files Podcast, Talking Tennis, Vida Tennis Podcast, Baseline Intelligence Podcast, Functional Tennis Podcast, The Gay Tennis Pod, and more
Presenter at the 2023 Tennis Summit alongside other world-class coaches
Presenter at Tennis Con 7 & Tennis Con 8, one of the world’s largest online tennis conferences

“Hi Will! Just wanted to say a huge thank you. I’m a club champ x2! I won our women’s C singles and our mixed doubles club champs at the Ontario Racquet Club. Tournament tennis is wild and all of your advice, especially mental preparation and how to stay calm in tiebreakers was no doubt the difference.”

Charlsie A.

Club Player | Ontario, Canada

Will’s Tennis Story

I grew up in Memphis, Tennessee playing USTA tournaments around the Southern Section until age 14. I sort of got burned out, but still played for my high school team for a few months each year before graduating at 18.

From there, I decided to come back to the game full time, committing to play collegiate tennis for Birmingham-Southern College. I played all four years and was coached by former top 100 doubles player, Paul Rosner. In my college career I reached #3 in our team singles rankings and #1 in doubles.

After college, I left the game for a while before moving to Austin, Texas in 2015. I began playing USTA leagues and tournaments around the state as a way to meet people in a new city. It was then, that I fell back in love with tennis, and specifically doubles. I started Tennis Tribe shortly after in 2016 as a simple doubles blog and newsletter. Since then, I’ve learned everything I can about doubles with a heavy focus on tactics and strategy that help players win. I’ve also expanded my knowledge of the sport to tennis racquets, shoes, and other gear.

Through my website, newsletter, podcast, and social media platforms, I share my knowledge with other tennis and doubles fans to help move our sport forward.